Pokemon Go is Nintendo's new augmented reality treasure hunt game that uses your phone's GPS to track down little monsters (as if you didn't know).
If the man-child passing you on the street isn't playing it, you've already seen the pictures on Facebook or read about the couple who 'fell off a cliff' while chasing a Jigglypuff (or something).
Now the mobile game has been released in the UK, Herefordshire is getting in on the Poke-action.
If you're on Pokémon Go, go to Morrisons and the train station in Hereford, thank me later— elith (@elis_ward) July 14, 2016
Krabby has been seen on the Hereford FC pitch. There's something rare at the train station.
And on July 24, there'll be a PokeTrek in Hereford city, starting at Castle Green at 11am.
You can find out more about the Hereford PokeTrek here. Below are some of the best tweets from the weekend.
Krabby on the pitch. Photo by Jay D Evans, via Hereford FC on Facebook.
Easier to catch clap than a decent Pokemon in Hereford— Jack (@JackDee97) July 17, 2016
Looking for a gym in Hereford. Any advice is welcome. Pokemon obviously. I don't work out, I'm just naturally like this. But really, where?— NTCOUNCIL (@NTCOUNCIL) July 16, 2016
So my dad pretty much drove through hereford at 10mph so I could catch pokémon on the way to the train station #gottacatchemall— Slice (@aliceisalegend) July 15, 2016
Through the power of Pokemon Go, I've discovered a place by the river in Hereford I didn't even know existed. Who said this app was bad?— Pokémon Ranger Josh (@NoobishMoo) July 12, 2016
Ok Pokemon Go, you've surprised me. You've actually put stuff in Hereford. I'm convinced. pic.twitter.com/vlxt3ZSChh— Pokémon Ranger Josh (@NoobishMoo) July 7, 2016
Just drove round the whole of Hereford catching Pokemon, sound asf— Bear (@BillyFisher96) July 15, 2016