Known for rustic rurality, Herefordshire is a countryside county. Think rolling hills and bulls as big cars.
Rural identity, however, exists only in contrast; as much as Herefordshire is a home to farming and food culture, its close and changing relationship to its towns and central city play a key role.
From the disused and reborn factories on the Rotherwas estate to the neon Odeon sign hanging over the Old Market redevelopment, Hereford has its own definition of 'urban', linked but distinct from it's rural surrounds.
Well aware of the play between city and countryside, 'Rural and Urban' has been picked as one of four themes by the guys behind Herefordshire’s City of Culture 2021 project.
Alongside Food Culture, Light and Dark, Maps and Borders, it'll give the suits at DCMS something to read when the bids are submitted late April.
Arguably doing the work for Herefordshire Cultural Partnership (the collaboration of arts organisations putting the bid together) is... you. With camera phones and a patchy 3G connection, you’re already uploading Herefordshire’s urban vs rural sides to Instagram.
In the first of a short series highlighting the bid's four key themes, here are our favourite 'Urban vs Rural' Insta pics showing both sides of the ‘shire.
Photos chosen by Agata Witkowska for Herefordshire Live.